Fashion-style luxury Sneakers brand handmade in Italy. MATT ASSEZ "by JF London" is leading the revolution of shoes making them the "IN" thing to wear. The French designer, model and blogger is creating a great marriage between quality, cultural, appeal and modernity with a touch of extravagance and glamour. Sneakers looks good and fresh with just about any ensemble. The Gold Rose embossed on leather like a tattoo is the symbol of the brand, gold as precious and unique. The rose as a passion, a french romance and a real, a special and a misterious meaning for Matt.